For the L&D community, Las Vegas in the Fall can only mean DevLearn – one of the world’s key learning industry conferences. Organized by the eLearning Guild, this year’s conference and exhibition attracted some 2,500 visitors – many of whom called in at eXact learning solutions’ exhibition booth.
Traffic at our booth was steady — peaking during breaks and scheduled expo hall activities and, interestingly, the second day of the conference saw greater overall booth traffic than the first.
Most visitors to DevLearn are actively focused on organizational learning technologies, strategies, and best practices. However, this year, we found that the “average” DevLearn attendee seemed to be less technically focused than the similarly “average” attendee at London’s annual Learning Technologies event (which we also attend – and where we’ll be found in early February next year).
In particular, from conversations with visitors to our booth at DevLearn, there seems to be a continuing, common misunderstanding of the role – and value – of an LCMS compared with an LMS. We’ve only recently re-entered the North American market but, obviously, we need to continue to explain the role that digital learning asset management products, such as our suite of products, play within L&D – and the value that they create.
Unsurprisingly, there were a healthy number of enquiries about these products – and, although those enquiries came mostly from visitors based in the USA, there were a number that came from those based further afield.
This year’s DevLearn marked our official re-entry into the North American L&D market – following the opening of our office in Washington DC recently. DevLearn visitors’ response to this move was highly encouraging and there seems little doubt that, when it comes to future DevLearns – in sentiments similar to those of Arnold Schwarzenegger – “We’ll be back!”